Everyone seems to be wringing their hands, hoping that nothing terrible happens to the Cadbury brand when Kraft Foods takes it over. Well, I went over to the Kraft Foods site to explore their branding, thinking that there must be some cause for all the fuss. I decided I would take some large, famous brands of Kraft and give Cadbury a makeover in the “style” of the brands. First, the Kraft Foods brand itself.
Then I took one of the most beloved brands in the whole Kraft family and applied it to the best known product of Cadbury.
I hope this little experiment puts most of your minds at ease. As you can plainly see, it can’t be that bad.